Analytics Dashboard

The Analytics Dashboard provides comprehensive insights into your affiliate link performance.

Overview

The Analytics Dashboard displays:

Total clicks and conversions
Revenue estimates
Top performing links
Click trends over time
Domain-by-domain breakdown
Audience geography and devices

Main Metrics

Clicks

Real-time click count
Clicks per domain
Clicks per keyword
Click trends (daily, weekly, monthly)

Conversions

Estimated conversions
Conversion rate
Revenue per conversion
Link-by-link breakdown

Revenue

Estimated revenue generated
Revenue by domain
Revenue by affiliate program
Revenue trends

Filters

Narrow down data by:

Date Range: Today, Last 7 days, Last 30 days, Custom
Domain: Select specific site(s)
Program: Filter by affiliate program
Keyword: Focus on specific keywords
Link: Analyze individual links

Comparisons

Compare performance:

Compare keywords
Compare domains
Compare time periods
Compare programs

Key Reports

1. Click Report

Shows detailed click analytics:

Metric	Description
Total Clicks	All clicks on your links
Unique Clicks	Clicks from unique visitors
Click Rate	% of page visitors who click
Avg. Position	Average link ranking

2. Links Performance

Rankings of top performing links:

Most clicks
Highest CTR
Best converting keywords
Recent activity

3. Trends

Visual charts showing:

Daily click volume
Weekly trends
Monthly patterns
Seasonal variations
Growth rate

4. Geography

Audience location data:

Top countries
Top regions
Top cities
Device types
Browser types

5. Revenue Report

Revenue breakdown by:

Total estimated revenue
Revenue per link
Revenue per domain
Revenue per affiliate program
Revenue trends

Advanced Analytics

Cohort Analysis

Track user groups over time:

Acquisition cohorts
Retention rates
Lifetime value
Behavior patterns

Attribution

Understand which touchpoints convert:

First click
Last click
Multi-touch attribution
Channel attribution

A/B Testing Results

Compare link variations:

Different keywords
Different positions
Different matching modes
Performance deltas

Exporting Data

CSV Export

Export all data for analysis:

Select date range and filters
Click Export to CSV
Download spreadsheet
Analyze in Excel or Google Sheets

API Access

Access data programmatically:

Query specific metrics
Automate reporting
Integrate with BI tools
Build custom dashboards

Scheduled Reports

Receive automated reports:

Create custom report
Set schedule (daily/weekly/monthly)
Add email recipients
Reports auto-generate and send

Interpreting Metrics

CTR (Click-Through Rate)

CTR = (Clicks / Page Views) × 100

Higher is better
Industry average: 1-3%
Target: 2-5%+

Conversion Rate

Conversion Rate = (Conversions / Clicks) × 100

Depends on affiliate program
Track and optimize
Target improvement over time

RPM (Revenue Per Mille)

RPM = (Revenue / 1000 Page Views)

Benchmarks your monetization
Higher RPM = more revenue
Compare across domains

Optimization Tips

Where to Optimize

Low CTR links - Improve placement or wording
High volume, low conversion - Check link quality
Best performers - Increase quantity
New keywords - Monitor closely
Seasonal patterns - Plan ahead

Testing Ideas

Try different keywords for same link
Test different positions
Compare exact vs. partial match
Experiment with link text
Test different affiliate programs

Goals

Set performance goals:

Monthly revenue target
Click targets
Conversion targets
Growth percentage

Common Analytics Questions

Why is data delayed?

Data processes in real-time but may show 5-10 minute delay for accuracy.

Why do clicks differ from analytics software?

Different tracking methods. AffRank tracks affiliate link clicks specifically.

Can I see individual user data?

Privacy-first approach - no individual user tracking, only aggregated metrics.

How are conversions estimated?

Based on typical affiliate program conversion rates and average commission.

Can I connect Google Analytics?

Yes! Use our Google Analytics integration for enhanced tracking.

Troubleshooting

No data showing

Verify script is installed
Check links are configured
Wait for data to populate
Check filters aren’t too restrictive
Verify date range is valid